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Brands & trade mark application

Trademark protection in Germany, Austria and international from Dipl.-Ing. Naessens

Brand definition

The brand is the labelling of a product, a service or of a company and can consist of one or more words, numbers, letters, pictures or sounds and colours. Brand protection can be secured with the registration of your trade mark at a national patent office or at international level.

As the owner of a brand you have the sole right for its usage both for your goods or services. You can sell your brand or dispose of it at any time. A trademark license is also possible. Make your goods or services distinctive – this will ensure that your customers will immediately recognise from where the Products originate.

What one needs to be aware of when making a trademark registration?

Your brand name will only be checked for refusal reasons. This means, the office shall determine whether the chosen name shall be kept free or whether a distinctive characteristic with regard to the goods and services exists or not.

Trademark Search

It is particularly important to conduct an intensive research search in advance, in order to find out whether or not the trademark idea already exists in a similar or even identical form and is registered. In our patent law firm we perform this trademark search for you.

International registrations concerning your brand are, as a result of the Madrid Agreement MMA, as well as the world organisation WIPO or OMPI, also possible. Prerequisites for this are basic national applications.

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